My take: While making a number of important points the article suffers from some serious shortcomings. The author makes light of the idea that the BDS movement presents a threat to the state of Israel. He does this by ignoring the fact that one of the central demands of the movement – a return of Palestinian refugees – would render the Jewish state unrecognizable. A radical change that for the majority of Jewish Israelis is very disturbing. It is for this reason that no less a critic of Israel as Norman Finkelstein has called the BDS movement a “cult” that exaggerates its success and deceptively seeks the “destruction of Israel”.
But this oversight is symptomatic of a much larger problem. To know what scares your enemy – as Mr. Barghouti purports to do – you need empathy. The BDS position, with its human rights and justice discourse, tends to function at an abstract (often imaginary) level of cognition that lacks an ability (or will) to see the perspective, fears and needs of the other side.
You cannot produce mass change by ignoring the masses you seek to change.